Google Ads for Therapists — get new clients, or you don’t pay.
I build and manage Google Search campaigns that put your practice in front of people searching for a therapist right now — with conversion tracking, a landing page that actually converts, and reporting you can read in two minutes. Miss the agreed client target in the first cycle, and you don’t pay the management fee.
LEADS
Get new clients, or you don’t pay. Setup and ad spend are billed separately and fully transparent — the management fee is the only part of this guarantee.
Every modality, market, and budget performs differently. Book a free audit and I’ll show you realistic cost-per-lead numbers for your specific practice and city — not a generic case study.
Built specifically for therapists and mental health practices — not a generic PPC template
Therapy keywords are heavily searched and locally competitive. A “set it and forget it” campaign burns budget fast. Every plan below is built around three things that actually move the needle for a practice: precise modality-intent targeting, a landing page that turns clicks into booked sessions, and tracking that tells you exactly which keyword brought in which new client.
Search campaigns built around how people search for a therapist
I research the exact phrases people in your area type into Google before they book a session — “therapist near me,” “couples counseling consultation,” “anxiety therapist [city],” “child therapist [neighborhood]” — and build ad groups around real intent, not guesswork.
- Modality and city-level keyword research
- Negative keyword filtering to block job seekers and unrelated searchers
- Client-friendly ad copy with modality-specific headlines
- Call extensions, location extensions, and sitelinks configured
Know exactly which ad and keyword produced a real client
Most practices can’t tell which $5 click turned into a booked first session. I wire up call tracking, form tracking, and online booking tracking so every inquiry is tied back to the exact keyword and ad that produced it.
- Google Ads conversion tracking + call tracking numbers
- Form-fill and online-booking conversion events
- Google Analytics 4 and Google Tag Manager setup
- Monthly report showing cost-per-lead, by modality
A page built to turn a searcher into a booked session
Sending paid traffic to a generic homepage wastes most of the budget. I rework or build the landing page your ads point to — fast load times, a clear booking form above the fold, trust signals, and copy that puts a nervous first-time client at ease.
- Above-the-fold booking form and click-to-call button
- Trust signals: reviews, credentials, licensure and specialization badges
- Mobile speed and Core Web Vitals optimization
- A/B testing of headlines and call-to-action copy
Organic visibility that compounds while the ads run
Paid ads get you clients this week; SEO gets you free clients for years. I optimize your Google Business Profile and core service pages so the practice starts ranking organically for long-tail searches like “best anxiety therapist in [city],” reducing your blended cost-per-lead over time.
- Google Business Profile optimization and review strategy
- On-page SEO for modality and city landing pages
- Local citation building and NAP consistency
- Technical SEO audit included in Advanced Management
From signed engagement to first appointment booked
Onboarding & campaign build
Keyword research, ad copy, conversion tracking, and landing page review completed. Your campaign goes live by the end of the week.
First appointments come in
Real calls and bookings start arriving. Weekly review of search terms, negative keywords added, bids adjusted toward what’s converting.
Cost-per-lead drops
With 30+ days of real data, underperforming ads are cut and winners are scaled. Local SEO work begins compounding in the background.
Predictable client flow
Campaigns run as a profitable, repeatable channel. Organic rankings start contributing free leads alongside the paid traffic.
Select your service tier
Setup is a one-time fee. Ad spend is paid directly to Google and is separate from these prices. The Advanced Management plan carries the lead guarantee.
Google Ads Setup
A clean, properly structured campaign — ready for you to manage, or hand off later.
- Keyword research for your specialty
- Campaign & ad group structure built
- Client-friendly ad copy (3 ads)
- Negative keyword list
Setup with Conversion Tracking
Everything in Setup, plus the tracking needed to see exactly which keyword produces a new client.
- Everything in Google Ads Setup
- Call & form conversion tracking
- Google Tag Manager + GA4 setup
- Landing page conversion review
Advanced Monthly Management
Full done-for-you management with the lead guarantee — plus SEO and landing page work, ongoing.
- Everything in Setup + Conversion Tracking
- Weekly bid, budget & keyword optimization
- Ongoing landing page A/B testing
- Local SEO & Google Business Profile
- Plain-English monthly report
- Lead guarantee — miss target, don’t pay
| Feature | Setup $90 | Setup + Tracking $150 | Advanced Mgmt $900/mo |
|---|---|---|---|
| Keyword research | ✓ | ✓ | ✓ |
| Client-friendly ad copy | ✓ | ✓ | ✓ |
| Call & form conversion tracking | — | ✓ | ✓ |
| GA4 / Tag Manager setup | — | ✓ | ✓ |
| Weekly optimization | — | — | ✓ |
| Landing page optimization | — | Review only | Ongoing A/B testing |
| Local SEO & Google Business Profile | — | — | ✓ |
| Monthly reporting | — | — | ✓ |
| Lead guarantee | — | — | ✓ |
Every therapy practice campaign is different
Cost-per-lead, time-to-first-inquiry, and total session volume depend on your modality, city, competition, and budget — a couples-counseling campaign in a major metro performs very differently from a general talk-therapy practice in a small town. Rather than show a single case study that may not reflect your situation, I’ll pull real benchmark data for your specific practice and market during your free audit.
Direct access to the person running your campaigns
Google Ads Expert — HireAdsExpert
I manage paid search and local SEO for local businesses and therapy practices — no account managers, no agency overhead. You talk directly to the person building and optimizing your campaigns, and you keep full ownership of your own Google Ads account at all times.
Frequently asked questions
Yes, on the Advanced Management plan. We agree on a realistic lead target for your modality and budget before starting. If that target isn’t hit in the first cycle, you don’t pay the management fee for that period. Ad spend paid to Google is separate and non-refundable, since that’s controlled by Google’s auction, not by me.
Therapy-related search volume is high and very local, so geo-targeting and Google Business Profile signals matter a lot. Response speed matters even more, since most prospective clients book with whichever therapist responds first. Ad copy and landing pages also need to handle sensitive client information carefully and avoid stigmatizing language, which most generic PPC freelancers don’t account for.
Both. Every plan includes a landing page conversion review, and the Advanced Management plan includes ongoing landing page A/B testing plus local SEO — optimizing your Google Business Profile and service pages so you rank organically alongside your paid ads.
Most general therapy practices need $800–$2,500/month in ad spend to gather enough data to optimize properly, though competitive specialties like couples counseling or specialized trauma work can run higher. This is separate from the setup and management fees above and is paid directly to Google.
Campaigns typically go live within a week of onboarding, and the first qualified calls usually arrive within days of launch. Cost-per-lead keeps dropping over the first 60–90 days as real performance data builds and underperforming keywords get cut.
Yes, always. The account is created under your practice, you have full admin access at all times, and there’s no 12-month lock-in. If you ever want to stop working together, the account and all its data stay with you.
Request your free Google Ads audit
Fill out the form below and I’ll get back to you with real numbers for your modality and city.