Free Google Ads audit — see exactly what’s costing you leads.

Most lead-gen accounts are paying for clicks they’ll never turn into a customer

Google Ads is built to spend your budget efficiently against the goal you set — but it can only optimize toward the goals and boundaries you actually give it. In practice, that means most lead generation accounts I look at are quietly paying for a meaningful slice of traffic that was never going to convert: people searching for jobs at your company, researchers and students, competitors checking your pricing, or people well outside the area or industry you actually serve. None of that shows up as an obvious problem in your dashboard — it just shows up as a cost-per-lead that’s higher than it should be, month after month, with no clear reason why.

A proper audit isn’t a five-minute glance at your click-through rate. It’s going into the search terms report line by line, checking what people actually typed before your ad showed up, and separating real buyer or customer intent from noise. That single step is often where the biggest, fastest win is sitting — and it costs nothing to find out.

Your “conversions” might not mean what you think they mean

The second most common issue is tracking that quietly lies to you. I regularly find accounts where a “conversion” is actually just someone viewing the contact page, not someone submitting a form or making a call — which means the campaigns that look like they’re performing well are being judged on the wrong signal entirely. This matters even more in B2B, where a single miscounted or lost lead can represent a large deal. If your tracking overcounts fake conversions and undercounts real calls or form fills, you can end up cutting a campaign that’s actually bringing in customers, and scaling one that isn’t.

Where the click lands matters as much as the click itself

Someone searching for “emergency plumber near me” or “request a quote for [service]” is deciding in seconds whether to act. If that click lands on a slow-loading homepage with no visible phone number or form and a generic “Welcome to our company” headline, most of that traffic is gone before it ever reaches you — no matter how good the campaign behind it was. The audit looks specifically at that moment: what a real searcher sees in the first five seconds, and what’s likely making them leave.

What you walk away with

At the end of the audit, you get a written, plain-English report — not a sales pitch dressed up as an audit. It lays out exactly what I found, roughly how much it’s costing you per month, and a prioritized list of what to fix first. Some businesses take that report and fix things themselves. Some hand it to their existing marketing person or agency. Some ask me to implement the fixes directly. All three are completely fine outcomes — the report is useful on its own, and there’s no pressure either way.

Why I offer this for free

I’d rather show you real, specific findings from your own account than ask you to trust a general sales pitch. Most businesses that see a detailed, honest audit of their own numbers decide they’d rather have someone who already understands their account keep managing it — but that’s a decision you can make after seeing the actual report, not before.